Warner Edwards chooses LIFE for BTL

Food & Drink | Midlands

British gin brand, Warner Edwards, has appointed Birmingham-based creative agency LIFE as its BTL agency, as the brand strengthens its agency roster to support its strong performance across both the on and off-trade.

Amanda Kinder, Warner Edwards Channel Marketing Manager said: “We’re really excited to be working with LIFE.  They demonstrated a thorough knowledge of the category and a passion for Warner Edwards. We’re excited to work with them in bringing to life what makes Warner Edwards unique in the gin category.”

Chris Walker, LIFE, Managing Partner commented: “Everyone is aware of the popularity of gin at the moment. What people won’t know are the amazing stories that sit behind Warner Edwards that make it such a unique gin brand. We can’t wait to getting stuck into telling them with the team in 2019.”

 

Did you enjoy reading this content?  To get more great content like this subscribe to our magazine

Reader's Comments

Comments related to the current article

Leave a comment