Webedia announces acquisition of Quill

Mergers & Acquisitions | Retail | South East | Technology

French media group Webedia today announces that it has acquired the UK’s multi-language ecommerce content production firm, Quill.

Quill’s pioneering production model combines a global network of over 2,400 freelance copywriters with an advanced technology platform, allowing it to create highly effective content in any language, at unparalleled speed and scale.

It has rapidly established itself as the leader in the ecommerce content production sector, with flagship global clients including Tommy Hilfiger, Louis Vuitton, eBay, Google and Amazon. The company is tracking to generate over £7m in content bookings in 2019, demonstrating a 40% year-on-year growth rate.

Since its launch in 2011, Quill has raised more than $14million from investors including Smedvig Capital, Panoramic Growth Equity, Harbert European Growth Capital and an influential group of digital entrepreneurs who have previously backed success stories including Spotify, Secret Escapes, Toptable, Graze and Mr and Mrs Smith. Quill’s founder, Ed Bussey, will continue in his role as CEO.

Webedia is a global media and technology company specialising in the recreation and entertainment industries. The acquisition of Quill significantly enhances Webedia’s B2B content offering and will merge the two companies’ networks of freelance content creators, creating the European leader in business content production, with an expanded network of over 7,000 creatives worldwide.

The deal further bolsters Quill’s ability to produce high-performing content for businesses by incorporating Webedia’s content strategy and analytics capabilities. It will also accelerate Quill’s global expansion plans through Webedia’s existing international presence in France, USA, Brazil, Germany, UK, Spain, Turkey, Lebanon, UAE and Mexico.

Raphael Grandemange, CEO Webedia Services, said: “We’re delighted to be welcoming Quill to the Webedia Group as we expand our brand and business content offering, while continuing to find and back inspiring entrepreneurs to realise their visions within the group. Our goal is to engage audiences with passion worldwide, and Quill has a significant part to play in advancing our entry into new markets. Their technology-driven approach to the challenges of high-quality content production at scale is a perfect match for us, and I look forward to working closely with Ed and the Quill team.”

Julien Cohen, COO & Managing Director Content4business, said: “Quill has earned a market-leading position in ecommerce content production, with a truly impressive list of world-class clients. It’s an incredible achievement to have built an entirely new business model from scratch since 2011, and we have been really impressed by both Ed as an entrepreneur and the calibre of the Quill team.”

Ed Bussey, Founder & CEO, Quill said: “This is a hugely significant milestone in the Quill journey. Having taken the business from a blank sheet of paper in a Starbucks eight years ago – with prominent voices from the traditional media industries telling me that what I envisioned was impossible – to being acquired by one of the largest pre-eminent European media companies, I’m immensely proud of what we’ve achieved.

“It was clear from our very first conversations with Webedia that they shared our vision of a best-in-class approach to content creation, and particularly its value for the ecommerce sector. I’ve been really impressed by both the Webedia team and their understanding of the space in which we’re operating. We’re incredibly excited about working with them on this next phase of our journey, as we broaden our service offering and continue to expand our client base internationally.

“I want to sincerely thank all of our investors and partners for their support in helping us to reach this remarkable point.”

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