Wefarm, the largest farmer-to-farmer digital network is announcing a series of executive appointments to accelerate its growth amidst securing £9.75m Series A funding.
Amongst the new appointments, is a former LinkedIn and Deliveroo Director Alex Sonnenberg as the new VP of Growth and former Hello Tractor COO Martha Haile joining as the VP of Africa.
To date, Wefarm has built a community of 1.9 million farmers across Uganda, Kenya and Tanzania and has already generated c.£800k in sales since it launched its marketplace eight months ago.
The executive appointments will cover the two key focus areas for Wefarm’s projected expansion; growing the newly launched marketplace across its core markets and increasing its international community of farmers to become a complete ecosystem for smallholder farmers around the world.
Sonnenberg’s experience spans across numerous high-profile tech businesses such as Tuenti, LinkedIn, Deliveroo and O2, where he was responsible for driving relevant growth and engagement. Alex has been brought in to lead Wefarm’s Growth team, a role that’s becoming increasingly popular in hyper-growth companies, which helps to advance its marketing and communication efforts through close collaboration with the product and specialist teams.
Sonnenberg commented: “I was immediately struck by the passion and fortitude that everyone at Wefarm shared in realising their unique opportunity to impact the lives of farmers around the world. I’ve been fortunate in my career to experience the results that empowering and connecting communities can reap and I’m excited and energised to join the Wefarm team to be part of this incredible journey.”