Welsh Secretary visits West Wales business success stories
From global denim brands favoured by Royalty to a gas terminal helping to boost the UK’s energy security, Secretary of State for Wales Alun Cairns has visited the west Wales coast today to meet members of the region’s workforce helping to drive the nation’s rural economy forward.
The Secretary of State visited premium denim brand Hiut Denim Co – a label recently propelled into the global spotlight when the Duchess of Sussex wore one of their designs during a visit to Cardiff in January.
The Cardigan-based family owned firm has since been flooded with worldwide attention and orders, sparking an imminent move to larger premises in the Ceredigion town later this year and a global order waiting list of three months.
The Secretary of State – who supported Hiut when they co-exhibited at London Craft Week with Danish furniture designers Carl Hansen & Son, was welcomed to the company’s HQ by David Hieatt. David founded the brand with his wife, Clare in 2011.
Fiercely proud of their Welsh roots, the couple moved from London back to Cardigan and set about breathing life back into the town’s denim manufacturing history when it was home to clothing manufacturer, Dewhirst.
Hieatt introduced Mr Cairns to the team of Grandmasters, so called due to their decades of denim experience at Dewhirst. Each are living examples of the company’s motto of “do one thing well” by singlehandedly crafting each pair of jeans for customers all over the world.
Secretary of State for Wales Alun Cairns said: “Hiut is a company that prides itself on doing one thing well – setting itself apart from the highly mechanised industry giants and helping to propel the ‘Made in Wales’ stamp around the world.
“With its expansion plans and continued investment in the local economy, Hiut Denim Co is a shining example of a company looking to capitalise on the global demand for their goods – and showing how a little Welsh endeavour can go a long way.
“The UK Government is ready to support any Welsh business looking to follow in their footsteps and take advantage of every opportunity available to them to grow and expand into new markets.”