Wenzel’s the Bakers defies economic gloom as rapid growth continues

Food & Drink | Retail | South East
Peter Wenzel

Bakery chain Wenzel’s says it is confident its growth will continue over the next two years after it opened five new stores during lockdown.

Wenzels’s, which has 72 branches across North London, Essex, Hertfordshire, Buckinghamshire and Bedfordshire, grew throughout lockdown despite facing many challenges.

The business adapted its operations to provide local communities with essential items, such as milk and flour.

Wenzel’s opened five new branches over the lockdown period and has put in place bold plans for the future.

Peter Wenzel, CEO of Wenzel’s, comments: “Our in-store experience needs to match our digital presence, and we are investing significantly in a social-first digital proposition to give more value to our customers. Our performance this challenging year has been strong, but the difficulties we have faced have also given a clear focus to our expansion plans.

“I don’t believe a company should be run by looking at profit or turnover alone. We are first and foremost a business built for our customers and our staff. We place great importance on staff welfare, on working conditions and on providing our customers with fresh, high-quality products. These in turn create a healthy business with the right price structure.”

The business says it has invested more than £2 million in new machinery and better infrastructure. It has also committed to a multi-million investment in additional sites, the brand, digital and marketing.

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