West Country businesses showcase the best of the West in China

Bristol Airport’s and the Chinese delegation

Representatives from eleven local food and drink companies from across the South West departed from Bristol Airport to China for a five-day trade mission aimed at securing new sales in the Middle Kingdom.

This trade mission will give businesses from around the region the opportunity to build stronger business links with China and to showcase local products to a fast-growing market.

Business West and the China-Britain Business Council have organised the visit, with Santander, Milsted Langdon and Clarke Willmott providing sponsorship and their own local contacts to the delegates.

Business West’s China Market Specialist, Jonathan Smith, comments: “There are few things more important to the future of the British economy than ensuring our companies trade globally and there are few markets more important than China.

“Sales of British Food & Drink products to China are up by around a third compared to last year, so we know there’s demand out there. We’ve tried our best to create the best chance for companies involved in this trade mission to secure sales and I am confident they will see results.”

Having invested more than £160 million in new infrastructure and facilities since 2010, Bristol Airport is well positioned to serve passengers across the South West of the UK, and also provides a gateway to the region for international visitors.