West Midlands businesses offered goods and services masterclass

Business Support | Education | Midlands

West Midlands business masterclass

A series of masterclasses aimed at getting West Midlands businesses confident enough to export their goods and services is being launched in Birmingham.

Funded by ERDF SME International Growth Project and organised by the Department for International Trade (DIT) and West Midlands Chambers of Commerce, the three half-day masterclasses will take place in the city centre and will be headed by a specialist trainer in international business strategies.

There is no cost to eligible businesses attending.

The first takes place on April 19 and will focus on how to increase export sales. It will include techniques on how to upsell to existing international clients, how to identify new markets and build brand awareness, as well as mitigating risks and using a range of channels to sell.

The second takes place on May 22 and will examine how companies can pitch their business to an international audience, looking at business style, culture and market, using the gov.uk Export Opportunities platform, and how to make the most of Department for International Trade networks and overseas contacts.

The third masterclass on May 10 is about the eight steps to successful international negotiation skills, planning and how to improve the outcome of negotiations.

Patrick McCarron, business development manager at the Department for International Trade, said: “More often than not, businesses need a guiding hand when it comes to having a strategic plan for export growth because there’s a step up from being reactive when an enquiry comes in from really planning to grow the business’s overseas markets.

“Our masterclasses can put businesses on the right path towards exporting, give them the confidence they need and also provide vital information on where they can get DIT support.”

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