Weston Showcase wins award

Weston Showcase exhibition

The Weston Showcase event, organised by the Economic Development Service at North Somerset Council, has won the prestigious ‘Marketing Campaign of the Year’ award at the Business Insider South West Property Awards 2012 held on 18 October at Thistle Grand Hotel Bristol.

The award was open to entries from both the private and public sector and this new category was designed to recognise those who’ve put in hard work and been creative in either marketing property directly or putting in place the conditions for developers and landlords to prosper. It could be a marketing or brand campaign for a specific building or scheme, or an event designed to bring in inward investors to a town or city.

The Weston Showcase event itself was held in March at the Winter Gardens in Weston-super-Mare and was attended by over 200 businesses, financial institutions, commercial organisations and business support organisations.

It was organised to promote Weston as an area to do business and highlight the investment opportunities available across the town and particularly at Junction 21 Enterprise Area.

Commenting on the Weston Showcase, the judges said:

“North Somerset’s entry detailed a specific event showcasing Weston-super-Mare’s raft of live and ready-to-go development schemes and opportunities. The event proved to be a triumph, with the council pulling together the developers and investors with projects to shout from the rooftops that Weston means business. Clearly a lot of effort and planning went into this event and ongoing efforts to support developers.”

Neil Tague, Editor at Business Insider South West, said: “Marketing Campaign of the Year is a new award we’ve introduced to recognise the importance of marketing and developing a compelling story to give potential investors about a town or city. The Weston Showcase had a sense of vibrancy and positivity that isn’t always present in such events and gave attendees some sense of the ambition of North Somerset.”

Working closely with developers, agents, West of England Local Enterprise Partnership, local businesses and business support organisations, the Economic Development Service at North Somerset Council organised the ‘Showcase’ event to promote the £150m investment in the town centre over the last five years and to highlight the increasing opportunities available across the town and in J21EA for business development.

Cllr Ap Rees, deputy leader and executive member with responsibility for economic development at North Somerset Council, said: “Our Economic Development Team are to be congratulated at putting Weston super Mare firmly on the business map, demonstrating to all that Weston is ‘ready to go’ and there has never been a better time to invest, locate or expand your business in the town”

Andrew Scott of the Ascot Group took part in one of the Business Insider interviews which helped to launch the showcase event and he said: “Not only was the Weston Showcase a key event in the business calendar and a worthwhile exercise to showcase the developments that are coming to fruition in Weston, it is still very much on the radar of the business community and has definitely helped us to further raise the profile of Weston across the region.”

For more information about the Weston Showcase event (including panellists, interviewees and exhibitors) please view our news item dated 25 September 2012.

The ‘Weston – ready to go’ promotional brochure was produced for the event and includes business images, quotes and endorsements. It can be downloaded at www.innorthsomerset.co.uk/westonreadytogo or a hard copy can be obtained by emailing business@n-somerset.gov.uk or calling 01934 426 266.

Judging entries under each of the categories at the Business Insider South West Property Awards 2012 were:

Stephen Atkinson, Aukett Fitzroy Robinson

Andrew Covell, Faithful & Gould and the RICS

Richard Davis, Kier and the Forum for the Built Environment

Andrew Main, Savills

Jo Williams, Ridge LLP and Women in Property