What creates a winning Awards entry?

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The Business Leader Awards 2018 will once again take place at Ashton Gate in Bristol on 27th September 2018.

With over 700 business leaders expected, the Awards are now recognised as the region’s most prestigious business event.

Previous Business Leader Awards winners have gone on to win new customers and achieve significant brand recognition.

Entries for this year’s awards close on June 1st, and to help you out with your application, this year’s judges will be explaining what they are looking for from entries.

Here, Peaches Golding OBE, non-exectuive consultant at Moon Consulting and Red Goat Cyber Security’s Lisa Forte give advice to what they’re looking for while judging this year’s extravaganza.

You can also see the thoughts of two other judges from the Business Leader Awards 2018 in part one here.

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Peaches Golding OBE – non-executive consultant at Moon Consulting

Peaches Golding circleBeing a judge at the Business Leader Awards enables me to get to know businesses that excel within various categories through a much closer, finer lens.  I have a look beyond what they may promote.  I want to see the background and strategy connected with their successes.  For me, a company must come across as authentic and focused in order to win one of these prestigious regional awards.

A good awards entry provides two essential insights.  Firstly, I want to know what the strategy is, how it will transform business operations, services or products and what results are anticipated from any activity.  Secondly, I need to be clear – both quantitatively and qualitatively – what impact the initiative or activity actually has achieved, how it affects the bottom line and / or drives innovation for the benefit of customers, stakeholders or value chain.  Entries need not be long, but they must be to the point and clearly evidenced.


Lisa Forte – owner of Red Goat Cyber Security

Lisa Forte circle

I’m delighted to be a judge at the 2018 Business Leader Awards. When it comes to what makes a good awards entry, I believe it is about backing up any statements you make with evidence. When you say that you offer great customer service, where are the metrics and case studies that demonstrate this?

When you say your business is amazing – can you back this up with sustainable financial results and a business plan for the future?

Beyond this, I also believe that it’s important for a businesses’ journey to take into account how it shapes the lives of its employees and the community it operates in.


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