Over two-thirds of businesses (67%) sends gifts to clients and staff throughout the year. But what do people actually want to receive?
Luxury food and beverage provider, Cartwright & Butler, has produced research into UK businesses’ corporate gifting habits. The research revealed that businesses typically spend more on gifts for clients than staff. More than half (57%) spend between £50-£150 per client gift, compared to 43%, who admitted to spending less than £50 on employees.
Food and beverage products were the most sought after gift from recipients, with almost a half (49%) of participants opting for chocolates, hampers and alcohol in comparison with gift vouchers (47 per cent), technological items (28 per cent) and stationary (27 per cent).
Nigel Arnett, ‘The Butler Service’ Concierge Manager at Cartwright & Butler, said: “It’s fantastic to see that small and large companies alike recognise that corporate gifts can make a notable difference in establishing and maintaining positive relationships with clients and employees, while boosting productivity and retaining talent.
“The research has shown that for businesses, a personal touch really matters.”