What if Google didn’t exist?

International | Reports | Technology

Over the last two decades, Google has become an integral part of all of our lives. From effective business lead generation to navigating the simplest of daily tasks, we’ve all come to rely on Google like a close personal friend; always there for us in our hour of need.

But what would a world without Google look like? Could we all cope? Do we rely on Google too much? Business Leader investigates…

Fewer business leads?

Dominating the global search engine market share with over 90% of all search queries worldwide, Google My Business is a vital tool that enables businesses to appear in local search results. Without a physical presence, the lack of brand awareness translates as fewer leads and sales, which can be absolutely disastrous in today’s climate.

Providing a range of business-boosting benefits, including online reviews and free advertising opportunities, Google My Business has transformed the process that customers take to easily find the information, product or service they need.

Considering the following stats, can you honestly say your businesses can thrive and survive without Google?

  • Google processes over 40,000 search queries per second, which translates to over 5 billion searches per day
  • 84% of us use Google 3+ times a day to resolve our queries for us
  • 46% of product searches begin on Google
  • 46% of the searches on Google are local
  • 90% of consumers used the internet to find a local business, with 33% looking every day
  • 82% of consumers read online reviews for local businesses, with 52% of 18-54 year olds saying they ‘always’ read reviews.

More pollution?

With a net zero emissions target set for 2050, it can’t be denied that popular Google features such as Gmail, Google Play Books and Google Hangouts Meet all play their part in reducing the impact that sending letters, printing books and travelling for essential meetings has on the environment.

With this in mind, in October ’19 the tech giant released a new tool to help cities measure, plan and reduce pollution and carbon emissions by utilising Google’s extensive global mapping data. The Environmental Insights Explorer (EIE) aims to inform the climate change debate, starting out in Dublin, Birmingham, the greater area of Manchester, Wolverhampton and Coventry.

It’s also interesting to note that Google plan to increase their renewable energy portfolio by over 40%, by investing over $2bn in new renewable energy infrastructure across the US, South America and Europe. With sustainability as one of its core values, the purchase would amount to the largest in corporate history.

What companies are owned by Google?

Founded in 1998 by Larry Page and Sergey Brin, the Google brand began life as a humble PhD research project that’s transformed into the world’s third most valuable brand, just behind Apple (#2) and Amazon (#1).

Allegedly purchased for $400 million in 2015 by the world’s 4th largest technology company, Alphabet Inc. owns more than 200 companies covering a range of sectors including robotics, mapping, video broadcasting, telecommunications and advertising.

10 prominent companies that Google’s Alphabet currently own

  1. Youtube (2 billion monthly active users)
  2. Google Maps (Estimated $4.3bn annual revenue)
  3. Google AdSense (Used by about 10.8 million websites worldwide)
  4. Google Drive (1 billion users target hit in 2018)
  5. DoubleClick (purchased for $3.1bn in 2007)
  6. Android (2.5 billion active Android devices)
  7. Calico Labs ($1.5bn worth of funding)
  8. Nest (purchased for $3bn in 2014)
  9. Verily Life Sciences ($1bn worth of funding)
  10. Waymo (worth around $105bn)

Of course a world without Google is possible. But in today’s fast-paced society, we can all agree that Google gets things done faster, easier and efficiently, especially in the world of business.

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