What is the most reputable company in Europe?

Reputation intelligence company Reputation Institute, has today announced the 2018 EU5 RepTrak rankings. The largest corporate reputation study of its kind, the EU5 RepTrak is based on more than 87,000 individual ratings from among the informed general public across Germany, France, Spain, Italy and the UK.

More than 140 multi-national companies were assessed as part of the study. The survey quantifies the emotional bond stakeholders have with companies and reveals how this deep connection can drive supportive behavior such as the intent to purchase, likelihood to recommend and willingness to work for the company.

Lego attained the top position in the 2018 EU5 RepTrak with the best reputation overall, closely followed by Bosch, Rolex and Sony, as companies that all earned the ranking of being perceived as reputably excellent.

Most reputable companies in the EU5

1.  Lego
2.  Bosch
3.  Rolex
4.  Sony
5.  Samsung
6.  Canon
7.  Michelin
8.  Walt Disney Company
9.  Adidas
10. Amazon

The key differentiator for Lego’s distinction as most reputable is underscored by the company’s commitment to building a strong corporate brand, investment in corporate social responsibility and a deep sense of purpose to drive greater levels of engagement amongst its key stakeholders.

“To win on reputation within the EU, companies need to understand the unique reputational challenges of the region,” said Michele Tesoro Tess, Executive Vice President, EMEA at Reputation Institute. “Companies can no longer simply take a one-global-message-serves-all approach to a corporate narrative – they need to be sensitive to the key idiosyncrasies of Europe, especially in the pre-Brexit environment.”