Why do you need to get involved with the Scale-Up Awards?
To celebrate the launch of the 2022 Scale-Up Awards, Business Leader have set out what it could mean for you and your business to be involved in the event.
In order to highlight the shining stars of UK business experiencing exponential growth, Business Leader felt the need to launch an Awards to give more prominence to the companies and entrepreneurs leading the way – the scale-ups. But, what is a scale-up? And what separates them from other businesses?
According to the Organisation for Economic Co-operation and Development (OECD), a scale-up company is defined by having an average annualised return of at least 20% in the past three years, with at least 10 employees in the beginning of the growth period.
Their importance to global economies was highlighted by the World Economic Forum, who stated that not every start-up on the growth journey makes it to become an international brand, but the ones that do greatly impact business and society with new innovations, create job opportunities and change the world around us.
What are the Scale-Up Awards?
The Scale-Up Awards celebrate high-growth companies and the entrepreneurs that run them. It is the first and only awards to focus on the scale-up sector and the 2022 event will showcase the businesses that have navigated the tough conditions by innovating, creating jobs, achieving growth, and supporting their communities and the planet.
Amazon were the headline sponsor for 2021 and the event has been described as the ‘Oscars’ of the business world – bringing together politicians, VIPs and business leaders from across the UK and world to celebrate success and enterprise.
As the only Awards celebrating these incredible companies and individuals, this is your opportunity to be showcased as one of the leaders of the scale-up space. Entries are open now and sponsorship opportunities are also available.
What is the schedule for the 2022 event?
As mentioned, entries are open now for the 13 categories – and this process will end on April 22 2022.
Business Leader will then collate the entries and hand them over to the independent panel of judges, who will analyse and speak to those who have entered. Following four months of judging (Apr-Jul 2022), a shortlist for each category will be announced in August.
The winners will then be announced at a star-studded event at a live awards ceremony at one of the nation’s most prestigious locations in October 2022.
How do I get involved?
The two main ways in which a business or entrepreneur can get involved is through entering or sponsoring the event.
The Scale-Up Awards are open to all entrepreneurs and businesses trading in the UK that meet the criteria for each category. The Awards are free to enter, and you can enter as many as are appropriate.
However, businesses and entrepreneurs that don’t fall into this bracket, but have shown incredible recent levels of growth, are still encouraged to send in their entry.
Categories for the 2022 Scale-Up Awards:
- Award for ESG and Social Impact
- Business Leader of the Year
- Customer Champion Award
- Diversity Champion
- E-commerce Business Award
- Employer of the Year
- Family Business of the Year
- International Business of the Year
- Manufacturing Excellence Award
- Overall Scale-Up Business Award
- Scale-Up Disruptor Award
- Sustainable Scale-Up Business of the Year
- Technology Scale-Up of the Year
For more information on the categories, click here.
Regarding sponsorship opportunities, there are many ways in which you and your business can be a prominent partner for the event – click here to download the sponsorship PDF pack.
The Scale-Up Awards are well known and respected within the industry, and the prestigious event will showcase Britain’s most outstanding companies and the entrepreneurs that run them.
It is the must-attend, exclusive event of the year, bringing together hundreds of industry leaders across a wide range of sectors, as well as members of government, VIPs, and celebrities.
Being involved in the event will put you in front of investors, innovators and some of the most influential scale-up companies.
Sponsoring the Scale-Up Awards aligns your brand with excellence, innovation, and success. It positions your business in front of the UK’s top business leaders, key influencers, and emerging stars. The Awards offer enormous marketing, branding and sponsorship opportunities including;
- Your brand is included in high-profile consistent advertising, direct mail, e-mail marketing and promotional material
- Coverage and branding on the Awards website
- Major editorial coverage across Business Leader magazine
- Pre & Post-event PR and promotional opportunities
- Extensive use of your branding during the awards ceremony itself
- Your branding incorporated within the video roll at the ceremony
- Logo remains on the awards website for one month after the event
- Coverage in the high quality, keepsake programme of events
Current sponsorship opportunities include the Champagne Reception, After Party, Event Programme and Table Centres. To discuss this with the team, please call 020 3096 0020 or email firstname.lastname@example.org.
What do the judges have to say?
If you are looking at entering this year – it is important to have the right information before sending across your application for the Scale-Up Awards.
Each entry will be reviewed by the esteemed panel of independent judges – including Dragons’ Den star Toucker Suleyman, supermodel Caprice Bourret, CEO of the ScaleUp Institute Irene Graham OBE and the Founder of Poundland Steve Smith. To see who else is on the panel, click here.
At this point, you may be asking ‘What makes a successful entry?’ – so, we have asked three of the panel what they believe makes a winning entry.
When producing an award entry, it’s always important to step back and try to understand what the criteria for each competition is; and make sure your entry meets what is being asked.
Each awards programme is different, and you need to ensure you’re tailoring your entry to whichever one you’re entering. If it’s asking for you to give specific information, then try to do so or at least explain why you can’t yet provide that information.
Finally – provide examples that back up the claims you make in your entry. If you say you deliver the best customer service – provide analysis and testimonials that demonstrate how.
I’ll be judging at the Scale-Up Awards, and I’m excited to be involved.
For me – I’ll be looking for entries that meet the set criteria but also give a clear description of the business’s plans and sets out a roadmap for how it plans to achieve its growth ambitions.
Showing and not telling is another important part of an entry and backing up any claims with testimonials, statistics, and financial information, where possible.
As a specialist in compiling winning award entries, there are some core elements that I will be looking for across the categories I will be judging, but there also some important points to consider before you even start writing an entry:
- Select the right category: To give yourself the best chance of winning, you need to get in the right race in the first place. There are often multiple categories that your story could fit – but think about what it is that REALLY makes you stand out and enter the categories that play directly to those strengths.
- Tell a human story: Judges need facts to make a thorough assessment, but they also need to make an emotional connection to keep give them a compelling reason to choose you as the winner. The best entries combine both.
- Believe in yourself: Too many people who think ‘It won’t be me’ when it comes to winning an award. Well yes, that’s true if they don’t bother to enter, or leave it to the last minute to get an entry together. Don’t rush your entry a few days before the deadline, have confidence, celebrate what you have already achieved, and start preparing your entry sooner rather than later!
If you have any questions for the Scale-Up team regarding the entry process, sponsorship opportunities or anything else, please call 020 3096 0020 or email email@example.com.