WLMG brings Suzuki to Reading

Suzuki GB PLC have announced the opening of the new WLMG Reading Suzuki showroom on Rose Kiln Lane, one of the main automotive retail thoroughfares in the Berkshire town.

The state-of-the-art 150 square-metre, five-car showroom houses Suzuki’s full model range, including the latest Vitara compact SUV and Swift Attitude hatchback, a hospitality area offering complementary refreshments, smartphone charging points and Wi-Fi access, as well as separate parts and servicing desks.

WLMG Reading’s knowledgeable team is on hand seven days a week to assist new and used car buyers with their purchase requirements and test drives, whilst a Motability specialist is equally available to advise on suitable vehicles for customers who are part of the leasing scheme.

All ad hoc and routine repairs and maintenance carried out by WLMG‘s on-site six-bay workshop is staffed by Suzuki-trained technicians who adhere to the Suzuki Service Promise. This means that only pre-approved work will be carried out and only genuine parts will be used, amongst the many other commitments to Suzuki vehicle owners.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “Reading is one of the largest towns in Berkshire and one of the main enterprise centres in Southern England. This provides the potential for significant footfall and exposure for our brand, and with over 20 years’ experience of trading in the area, we considered WLMG to be the ideal partner to help us serve customers in this region. We are delighted to have the group on board and the first few days of trading have shown that the business has certainly hit the ground running.”

Neill Jackson Smith, Group Sales Operations Manager at WLMG Reading Suzuki, added: “We are very pleased to be adding Suzuki to our existing portfolio. With the vehicle manufacturer’s award-winning product range coming widely acclaimed for its reliability, great value and low emissions, and with strong sales to match, it made perfect business sense to represent the brand in Reading. Since we first opened our doors last month, the showroom has already proved extremely popular with local motorists and is therefore an encouraging start for our latest franchise.”