World Cup fever arrives in the South West

One of Britain’s biggest party supply companies says that World Cup fever has arrived – after being delayed by the Royal Wedding.

Peeks, based in Christchurch, Dorset, said that orders for its range of footy products were late in coming in.

Many of its larger customers – pub and hotel groups – were focused on the wedding and delayed their preparation for the soccer tournament in Russia.

The party company has now said that stock is flying off the shelves and the rush is on a par with the pre-Christmas scramble.

Nick Peek, managing director of the family business, said: “We knew that the sales would come, but they are later than usual.

“This is due to the fact that many of our customers had their eyes on Harry and Meghan’s wedding. All the orders started flooding in at once and we are working around the clock to supply the demand.

“Pubs, hotels and clubs understand that decorating their venues makes a difference and helps attract fans. And of course individuals hold parties up and down the country for the games. We’ve been busy online, through our mail order catalogues and in our giant party store. We have hundreds of miles of bunting plus flags, tableware, hats, wigs, face paint and everything else you can think of.

“Our party packs are also being snapped up and our ideal scenario of course is that England progress to the latter stages. If this happens we will see sales spike again during the tournament as the nation builds up its hopes.”

The tournament kicks off on June 14 when the hosts, Russia, take on Saudi Arabia.