Britain’s first contactless car vending machine launched in London today, offering motorists a haggle-free way to purchase a brand-new car.
The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering.
A new study by the brand of 2,000 British motorists found that 92% admitted they are bad at haggling when it comes to buying a car and 89% said they find haggling embarrassing and uncomfortable.
In fact, haggling on prices (41%) topped their list of anxieties about buying a new car, along with hidden costs (39%), worrying about making the wrong decision (28%) and having to wait a long time to receive a car after buying it (25%).
In fact, 79% of Brits think our continental counterparts are far better at haggling and even those who attempt to haggle here in the UK, over a third (38%) admit they are not confident in their own ability. On the back of this research, Auto Trader has introduced a new contactless car vending machine, offering consumers a haggle-free purchasing option.
The bespoke contactless vending machine system installed today in London, allows purchases of up to £21,000, showcasing how consumers can “buy and go” without having to worry about any haggling on the price, by finding a car and dealer through Auto Trader.
A team of six engineers spent three months designing and building the contactless car dispenser. A custom-made point of sale system and key release function was created, alongside an integrated payment and door release mechanic.
A spokesperson for Auto Trader said: “Buying a brand-new car is an exciting experience, but it can often be tarnished by anxiety around haggling and knowing whether you’re looking at the right price.
“So today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today.”