World-first ground and sea transportation group launches following $46m funding


Created by the forward-thinking founders of Bookaway, the Bookaway Group is uniting complementary transportation operators across the world to work collaboratively – addressing a major circuit break in the online travel booking process.

In the midst of a global pandemic, Bookaway has ignited an ambition between some of the world’s leading brands to unite in the face of adversity, as well as generating strong support from loyal investors.

First to join the Bookaway Group are Getbybus, renowned for offering tens of thousands of routes in and around the Balkans and Western Europe, and 12Go, offering the largest network of local transport options in and around South East Asia. Together with Bookaway, the Bookaway Group opens access to more than 100,000 transport routes, customer reviews and round-the-clock support in 14,600 cities across 80 countries globally.

The Bookaway Group aims to bridge the gap between travellers and local transport suppliers globally, enabling travellers to find and book transport options anywhere in the world, no matter what language they speak or how remote the destination is.

In less than four years, Bookaway has grown from a small Tel Aviv start-up to one of the world’s leading ground transportation companies – with further plans to expand in the USA, China and Latin American markets.

Noam Toister, CEO and founder of Bookaway, said: “Currently 95% of the ground transportation industry is offline, meaning travellers waste precious time and money trying to navigate their journey on the ground, having booked their flights, hotel and experiences online. Local transport suppliers are being left behind the rest of the travel industry.

“The Bookaway Group mission is to make bus, train or ferry travel an effortless experience. Finding, comparing and booking tickets is entirely online, and customers receive 24/7 support, helping to ease traveller anxiety.

“We are privileged to join forces with two major brands, Getbybus and 12Go, each bringing with them the skills, knowledge and reach that complement our global growth mission. By working as one, we aim to bring back the liberation of travel.”