World’s first virtual fertility clinic expands to Spain after acquiring Woom

Apricity, the world’s first virtual fertility clinic, has acquired Woom, an international women’s health app offering period tracking and community support for those looking to conceive a child.

Founded in 2015 in Madrid, Spain, by Clelia Morales and Laurence Fontinoy, Woom has created a robust AI engine that offers a personalised period tracker and manages a community of 1.8 million registered users internationally. Woom has registered more than 156,000 pregnancies to date and is one of the most substantial databases on women’s fertility cycles.

Through the acquisition of Woom, Apricity will supercharge four key areas of acceleration as it looks to realise its ambition of becoming a one-stop shop for all things fertility. These include improved lead generation, geographical expansion beyond France and the UK, increased user engagement, and AI optimisation.

The acquisition will allow Apricity to offer a truly comprehensive fertility pathway, from conception guidance and tracking through to treatment, and throughout all the stages of pregnancy. With 50% of Woom’s monthly average users struggling to conceive, Apricity will be able to offer a proactive, rather than reactive, treatment plan to all prospective customers, much earlier in their fertility journey.

Apricity Co-Founder and CEO, Caroline Noublanche says: “Under Clelia Morales and Laurence Fontinoy’s incredible leadership and vision, Woom has become a reference for
millions of women trying to conceive in Spain and Latin America.

“I am thrilled to have Woom join the Apricity family as we continue our European geographical expansion, offering truly personalised fertility care using the very best in data and digital to women and couples that are having difficulty with conception. The Woom app will also help Apricity deliver its promise of less stress and more success to people who are not eligible, or not yet ready for treatment.”

Woom Co-Founder and COO, Clelia Morales commented: “Woom is delighted to be joining forces with Apricity. Together we have a shared and aligned mission in family building and are committed to delivering a customised data-driven and community-based solution to empower and connect women to better understand their choices for becoming a mother. There is still a long way to go in ensuring that people have a more fulfiling and stress-free fertility journey.”