Yorkshire-based digital agency acquires Australian counterpart

Mergers & Acquisitions | Technology | Yorkshire
Jaywing has purchased Australian firm Frank Digital

Yorkshire-based digital agency Jaywing has announced it will acquire Australian digital agency Frank Digital for an undisclosed sum.

The firm has been aiming to grow its Australian presence since its acquisition of a search agency in 2016, now operating under the Jaywing brand. The move will bolster its scale and widen both its services and client-base.

Rob Shaw, chief executive officer at Jaywing, said: “Frank Digital is a hugely complementary business to our existing operations. Frank Digital’s reputation for quality, creative story-telling and exemplary technical skills in web and application development combined with our deep data-driven specialisms in search and online media mean we’ll be able to bring a rounded, consultative proposition both to existing and new Australian clients.”

Frank Digital’s clients include, international investment firm, AMP Capital; major hospitality firm, Merivale; leading multi-platform publisher, Bauer Media; and young person’s cancer charity, CanTeen.

Matt Barbelli, founder at Frank Digital, added: “We’ve known the guys at Jaywing for many years and are delighted to be joining the team. And while we have worked together a number of times already, such as for Campos Coffee, there is plenty of opportunity to bring considerable additional expertise to each other’s clients.

“With access to products such as those in Jaywing Intelligence, we’ll be able to offer advanced tracking, data collation, analysis and artificial intelligence to our clients, giving both us and them real competitive advantage.

“Together, we will present an agency of significance but with all of the zeal of an independent – the best of both worlds for clients and our people alike.”

The conclusion of the deal will see Frank Digital’s main Sydney team co-located with the existing Jaywing business in Sydney.

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