A Yorkshire PR firm has won a major international client: global shredder manufacturer, UNTHA.
Scriba PR will take up the role of a bolt-on communications department, working on UNTHA communications across three continents. Scriba PR already covers UNTHA’s media relations in the UK and Europe, and now adds UNTHA America and a distributor programme in Australia.
UNTHA is an Energy for Waste (EfW) company headquartered in Austria. It has a projected worldwide growth of 25% over the next year, and has contracted Scriba PR as part of that growth plan.
UNTHA UK became Scriba PR’s first retainer client in 2013.
Gary Moore, global director of business development at UNTHA, said: “This is a time of considerable development, and it’s crucial that we have the right people in place to capitalise on the opportunities available across the globe.
“Scriba has significantly bolstered our progress over the past six years. Profile-raising activity played a key part in developing the UK business by 50% during 2018. Therefore, it made complete sense the for the team to cover America and our new business interests in Australia too.
“The US has vast market potential – not least due to its size. Operators are looking for different ways to process their scrap and produce recyclates, and EfW is growing at speed too. With regards to Australia – while the EfW space is in its infancy – legislative and environmental pressures continue to mount, meaning the savvier waste and recycling firms are already looking to do something innovative with their materials.”
Katie Mallinson, Scriba PR founder and managing director, added: “UNTHA has been a central part of our family since the very beginning. The firm’s most senior managers trust us with their business objectives, allowing us to craft communication strategies in-line with domestic and international targets, and I’m proud that we can continue to support the team during this next chapter in the company’s history.
“UNTHA thrives on challenging perceptions around what we class as ‘rubbish’. It’s incredibly costly to dispose of waste in the UK – and we shouldn’t send ‘garbage’ off to landfill if something can be done with it. We don’t have another planet waiting in the wings if we damage this one beyond repair, and, if Scriba can help transform trash into treasure – quite literally, as users generate income from their waste – even better.”