Young entrepreneur wows Dragons with his ‘Irish Charm’ securing a three Dragon investment

Funding | Retail | South East

A multi-award-winning shower organiser, founded by a father and son, has secured investment from three Dragons in the new BBC Dragons’ Den series. The episode, which aired earlier this season saw the founder impress the Dragons with his market knowledge and ‘Irish charm’.

On entering the Den, ShowerGem’s founder Sean McGarry Jr originally asked for £100,000 in return for 10% of his and his father’s family business. McGarry showcased his innovative product, a shower organiser that needed no suction cups or drilling to be installed, and secured a deal for the full amount from three of the Dragons.

Sean McGarry delivered a confident pitch, where he demonstrated strong knowledge of the market and his business’ financials, with Deborah stating that ‘it must be your Irish Charm because the more you speak the more I like you’ and that Sean is ‘exactly the type of entrepreneur that we love to see walking into the Den’.

New Dragon, Sara Davies, was so impressed with the Irishman she vowed to make him into the ‘next Dragon’ and a ‘global success’ if he accepted her investment.

The young entrepreneur went into the Den knowing he would have to be firm in negotiations, and after refusing to include all future products in the deal, Peter Jones abruptly declared he ‘was out’.

However, three Dragons remained and after a successful pitch, Sean Jr won over Sara Davies, Touker Suleyman and Tej Lalvani, who made Sean McGarry Jr an offer of £100,000 for a 30% stake in ShowerGem.

Despite having already received a ‘Dragon threesome’ offer, in the words of Sara Davies, McGarry continued to fight hard in negotiations and secured £100,000 in return for the Dragon’s having an 8% stake each.

The £100,000 investment will be used to hire staff and increase ShowerGem’s presence in Europe and America.

ShowerGem was born from Sean’s father’s frustration at his daughter’s razors and shampoos being strewn across the shower floor and cluttering the family bathroom. He tried using the traditional metal caddys but the suction cups would never work and they would soon rust. Fed up of this situation he went into his workshop and created The ShowerGem. McGarry Jr. was so impressed that he vowed to take it to market.

Sean McGarry Jr., co-founder of ShowerGem said: “When I heard Tej say those seven magic words ‘I’m going to make you an offer’, I felt the most intense sense of relief. You know then that you are doing something right and that the product has merit. It’s really great to get that recognition from successful business people. Then when Sara and Touker also made follow up offers, it was just incredible! I couldn’t have wished for it to have gone better.

“When I told the Dragons that I’d accept their joint investment, they all jumped up off their seats, congratulated me and then told me how brilliant they thought ShowerGem was and how they can’t wait to be involved. I’m still reliving every moment of it.”

Sean’s father, Sean McGarry Sr. added: “I am thrilled with the deal that Sean managed to get through. The ShowerGem was born through the frustration caused by those awful metal caddy’s, so it was great to see the Dragons recognize that a problem existed with the ShowerGem being the solution.”

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