It seems that more people will be avoiding the pandemonium soon to be erupting in retail stores during Black Friday by doing their shopping online.
Black Friday Deals Online, a website that works by connecting consumers with stores and brands participating in the annual discount day, recently conducted online studies, revealing that 90% of people aged 18-44 who are planning to make Black Friday purchases, will do so from the comfort of their home or desk.
Preeti Vadgama, Marketing Director of Black Friday Deals Online said: “Black Friday is a time of year that induces excitement and dread in equal measure.
“While the prospect of receiving great deals just before Christmas is an exciting one and means people can get some great price reductions on things for their loved ones, the thought of heading to overly-crowded stores filled with ruthless shoppers can be a daunting one.”
The online survey was conducted by YouGov, an international internet-based market research and data analysis firm, and also revealed that a staggering 93% of shoppers taking part in Black Friday, aged 25-34 would be making their Black Friday purchases online.
This shows a shift in the way that younger consumers are choosing to buy from their favourite retail outlets.
Black Friday originated in the United States in 1952 and is regarded as the beginning of the Christmas shopping period.
Since its inception, it has moved over to the UK and now many high-street stores get involved in the discount day by offering shoppers great rates and astounding price drops on goods and services.
While Black Friday was originally contained to just one day in late November, it seems now it can spread across multiple weeks, with some retailers reportedly planning to start advertising deals as early as the first week of November.