Youngest ever Dragon joins the Den

Creative Industries | Funding | Leisure & Tourism | National | North East
Sara Davies, founder of Crafter's Companion
Sara Davies, founder of Crafter’s Companion

BBC Two has announced the newest Dragon for its programme Dragons’ Den: entrepreneur Sara Davies, founder of worldwide crafting company, Crafter’s Companion.

Sara replaces Jenny Campbell, who left the programme in February. Sara will begin filming in the Den this spring, with the next series of Dragons’ Den due to air on BBC Two later this summer.

The newest Dragon hails from County Durham. At 35 years old she will be the youngest ever investor on the programme – Sara founded Crafter’s Companion 13 years ago from her bedroom at university.

Crafter’s Companion is a retail business specialising in craft tools that designs and manufactures many of its own products. In the early days of her business, Sara Davies was invited to pitch on Dragons’ Den as a contestant.

Sara now turns over £34 million a year and employs more than 190 staff in UK, the US and across Europe. She is the recipient of over 25 business awards and in 2016 she was recognised for services to the economy with an MBE in the Queen’s Birthday Honours list.

Sara Davies will join the existing line-up of Dragons: Deborah Meaden, Peter Jones, Tej Lalvani and Touker Suleyman for the seventeenth series.

Sara Davies says: “I’m absolutely delighted to join the other Dragons for the new series of the show. I’ve always been very passionate about investing time in and sharing my expertise with other entrepreneurs and hopefully I’ll be able to help some of the contestants to really take their businesses to the next level.

“I’ve been a fan of the show since it started, I was even invited to pitch on the show 13 years ago so it feels like I’ve come a full circle. It wasn’t all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far. I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market.

“I’m looking forward to getting started and hopefully being introduced to some businesses that I can really get excited about.”

Patrick Holland, Controller of BBC Two, says: “With a Bafta nomination and brilliant viewing figures, Dragons Den continues to be a fantastic show on BBC Two. Combining great aspirational opportunity with the promise of really challenging encounters with the Dragons, the show is going from strength to strength. Sara is a formidable business woman and I can’t wait to see her start in the Den.”

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