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Catherine Baker

Catherine Baker

Catherine Baker is the founder and director at Sport and Beyond Ltd and the author of Staying the Distance: The Lessons From Sport That Business Leaders Have Been Missing. She is also vice-chair of the Dame Kelly Holmes Trust and chair of O Shaped

Steffi Graf holds aloft the Venus Rosewater Dish after defeating Jana Novotna at Wimbledon in 1993

The sweet spot of confidence

Focusing as I do on sustained performance, I am often asked if there is one question that can help identify those who are likely to be able to perform over the long term and stay the distance. Perhaps surprisingly, I believe that there is, and the optimum answer to this question might surprise you too....

Catherine Baker

Illustration featuring a facemask, arms with binoculars and a book

Elite sport shows us how to reach the top and stay there

Like any seismic event, the pandemic has left a lasting legacy. When it comes to leadership, this has been particularly profound. Covid-19, and the chaos and upset that came with it, wreaked havoc on the wellbeing, health and sustained performance of many leaders and entrepreneurs across sectors. And it hasn’t been limited to just that...

Catherine Baker