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Catherine Baker

Catherine Baker

Sustaining performance

Catherine Baker is the founder and director of Sport and Beyond.

Adam Peaty looks on during a training session on day eight of the Doha 2024 World Aquatics Championships

Recovery vs hard work: What can elite sport teach us?

Running a business is all about working hard. But Catherine Baker says that leaders need to learn the power of recovery from elite-level athletes

Catherine Baker

Swimmer Celebrating Victory with Scoreboard and Cheering Crowd

The surprising ingredient of the truly great

While talent often takes centre stage in discussions about success in sports and business, it is far from the whole story, explains Catherine Baker

Catherine Baker

Serena Williams and Venus Williams at The 2024 ESPY Awards

The 3Ps that provide the key to long-term motivation

Catherine Baker explores the "three Ps" that drive long-term success and how these principles can help maintain motivation and achieve sustained performance in any field

Catherine Baker

England players watching their team play Iceland

Is fear a useful emotion in business?

Fear can be useful in the short term to drive performance, but be careful it doesn't become engrained in your business or team

Catherine Baker

Catherine Baker shift mindset illustration

Under pressure? Learn to control your emotions, shift your mindset and self-talk

Our emotions can help our performance, but they can also hinder it; our ability to manage them is critical to sustained long-term performance

Catherine Baker

Steffi Graf holds aloft the Venus Rosewater Dish after defeating Jana Novotna at Wimbledon in 1993

The sweet spot of confidence

Staying the Distance author Catherine Baker looks to sport for lessons in confidence that can help make you a better leader

Catherine Baker

Illustration featuring a facemask, arms with binoculars and a book

Elite sport shows us how to reach the top and stay there

Like any seismic event, the pandemic has left a lasting legacy. When it comes to leadership, this has been particularly profound. Covid-19, and the chaos and upset that came with it, wreaked havoc on the wellbeing, health and sustained performance of many leaders and entrepreneurs across sectors. And it hasn’t been limited to just that...

Catherine Baker