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Humphrey Cobbold

Humphrey Cobbold is chief executive of PureGym

Outside of a PureGym

PureGym’s CEO on why leaders need a sense of healthy paranoia

The sin of complacency undoes many good businesses, says PureGym CEO Humphrey Cobbold. To avoid it, leaders must ask themselves the hard questions

Humphrey Cobbold

Somone playing chess

How to set strategy in an uncertain world

PureGym CEO Humphrey Cobbold offers advice on working on a strategy focused on influencing what you can control and being ready to react to what you can't

Humphrey Cobbold