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Managing Risk

Outside of a PureGym

PureGym’s CEO on why leaders need a sense of healthy paranoia

The sin of complacency undoes many good businesses, says PureGym CEO Humphrey Cobbold. To avoid it, leaders must ask themselves the hard questions

Humphrey Cobbold

Collection of images showing the history of an ice cream

How the history of ice cream highlights the importance of IP protection

The year is 1920, in a small sweetshop in Iowa, a young boy stares at a shelf with a frustrated look. He asks the store’s owner for an ice cream, then changes his mind and asks for a chocolate bar instead. The owner asked the boy why he didn’t buy both. The boy exclaims, “I...

Josh Dornbrack