Impress, a European invisible orthodontics company wants to emphasise the importance of oral healthcare and encourages all types of users to do so with professional help.

The TV advert, which will feature on Channel 4 and 4OD until early December, features a new voice and image of the brand: Georgina Rodríguez, a model, businesswoman, and dancer.

With its new TV advert, Impress seeks to intertwine two of its differential values: personalisation and professionalism – as each treatment is supervised by doctors at all times.

Georgina Rodríguez said, “I wanted to become the image of Impress because of its disruptive concept – Impress is constantly going one step further in orthodontic treatments. It is a company that has already shown so much success but still has so much potential ahead of it.”

“At Impress it’s important that the treatment is comfortable and doesn’t interfere with the patient’s lifestyle or social events, and this separates it from other forms of dental care which are often uncomfortable and unattractive.”

Natalia Vyelichkina, board marketing director of Impress, said, “We are both excited and proud to have Georgina on board. We were looking for an ambassador who shared a similar vision and philosophy that, above all, extolled aspects such as the comfort and personalisation of our treatments, supervised at all times by a highly experienced medical team.”