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Case Study

The outside of a The Body Shop store

What went wrong at The Body Shop – and what can we learn from it?

The story of The Body Shop has never lacked for twists and turns. It was founded by an activist entrepreneur, Anita Roddick, who disliked the cosmetics industry and the business status quo in equal measure. Yet from one shop in a Brighton side street, The Body Shop blossomed into an international company selling ethical products...

Patricia Cullen

Yellow Pages on fire

The rise and fall of the Yellow Pages

The Yellow Pages used to make life easier for everyone. By sorting businesses alphabetically into categories, it streamlined finding products and services and changed how small businesses reached customers. But after being a permanent fixture in British households for more than 50 years, the final version of the print edition of Yellow Pages was delivered...

Patricia Cullen