Airtasker CEO: Hire internally when scaling

Australian entrepreneur Tim Fung believes that you should prioritise developing internal talent when growing a business

Tim Fung is a serial entrepreneur who founded the Australian company Airtasker in 2012 and is the CEO. The platform allows people to post small tasks online, enabling them to use their skills to find work in the flexible labour economy, across jobs from mowing lawns and moving furniture to taking photographs at a wedding.

Airtasker has a global community following of 4.7 million members across Australia, New Zealand, the UK and the US, and has generated more than £700m in job opportunities as it continues to scale.

The secret that Fung wants to share is that leaders should focus on hiring internal candidates when scaling, rather than bringing in new, external talent.

“When you're scaling your business, I think it's really important to create opportunities for people to expand their responsibility so that you can put people into positions where they know the internal context of the business, “ says Fung, “rather than just hiring people based on their CV.”

Internal candidates can be a safer bet, he argues, because you know the person’s track record very well already, though you may need to develop their skills to suit the new role.

The impact of artificial intelligence (AI) has made this approach more compelling, Fung argues, because the overall headcount of the company is less important. “I think in the age of AI and autonomy, people are looking more at how you can make your business more efficient, not just how you can grow headcount,” says Fung. As AI automates some tasks, it can free up some staff for development and promotion.

More like this

MASAJ: Scaling a wellness company in the city

Two founders, one advert in a start-up magazine and a plan to fix an industry that burns out its therapists in six years flat

Read Article

Author

Dougal Shaw

Date

15 September 2026

How Zoom is scaling beyond the video call

Zoom UK & Ireland head Louise Newbury-Smith on the strategy behind the company's reinvention and what leaders can learn from it

Read Article

Author

Dougal Shaw

Date

27 August 2026

Martha Lane Fox on why AI's future must be built by all of us

She made a name for herself during the dot-com boom. Now, she's helping to set the UK's AI agenda

Watch Here

Author

Dougal Shaw

Date

19 August 2026

The marketing ‘alchemy’ most companies miss

Rory Sutherland is one of the UK’s best-known marketing thinkers. He sets out why businesses should rethink how they value marketing, from direct mail to call centres and customer kindness

Listen Here

Author

Dougal Shaw

Date

27 January 2026

Inside FlightStory: the company scaling Steven Bartlett’s podcast empire

Behind one of the world’s biggest podcasts is a fast-growing company betting on long-form storytelling, technology and human creators

Listen Here

Author

Dougal Shaw

Date

13 January 2026