Interviews

Forget AI ROI: AWS's applied AI chief on what to measure instead

AWS's Colleen Aubrey says businesses are asking the wrong question about AI. So what would she ask instead?

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Author

Dougal Shaw

Date

07 October 2026

Trustpilot CEO Adrian Blair: "Perfection doesn't build trust"

Trustpilot's CEO reveals why owning your mistakes in public builds more trust than never making any

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Author

Josh Dornbrack

Date

01 October 2026

Eric Ries: How to scale without losing your soul

The Lean Startup author's new book argues that growth itself can corrupt founders' missions – and lays out the governance tricks to stop it happening to you.

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Author

Dougal Shaw

Date

22 September 2026

MASAJ: Scaling a wellness company in the city

Two founders, one advert in a start-up magazine and a plan to fix an industry that burns out its therapists in six years flat

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Author

Dougal Shaw

Date

15 September 2026

Sharmadean Reid: How a pandemic pivot led to 39BC

From a pandemic-forced pivot to a Cleopatra-themed birthday party, Sharmadean Reid takes us through the journey of her fourth business

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Author

Dougal Shaw

Date

15 September 2026

Sharmadean Reid: The anthropologist mindset that built a business empire

Sharmadean Reid explains how a gap in the nail art market and one bold pitch built the foundations of WAH Nails

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Author

Dougal Shaw

Date

09 September 2026

How Pebl turned historic data into an AI goldmine

The HR specialist has found a smart way to turn its old work data into a modern asset for its employees and customers alike

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Author

Dougal Shaw

Date

03 September 2026

Paula MacKenzie: PizzaExpress CEO shares her turnaround playbook

Seven CEOs in 11 years, a billion-pound restructuring and 73 closures. Paula MacKenzie on how she's turning PizzaExpress around

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Author

Dougal Shaw

Date

01 September 2026

How Zoom is scaling beyond the video call

Zoom UK & Ireland head Louise Newbury-Smith on the strategy behind the company's reinvention and what leaders can learn from it

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Author

Dougal Shaw

Date

27 August 2026

Stephen Johnson on the cash rule that saved Quooker UK

From rejection to £100m in revenue, Quooker UK's MD Stephen Johnson on the cash discipline and the help that got him there

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Author

Josh Dornbrack

Date

25 August 2026

Martha Lane Fox on why AI's future must be built by all of us

She made a name for herself during the dot-com boom. Now, she's helping to set the UK's AI agenda

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Author

Dougal Shaw

Date

19 August 2026