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Digital Transformation

Meet the 12 Northern businesses leading the AI charge

A closer look at the Northern companies turning artificial intelligence into measurable business results

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Author

Chris Maguire

Date

26 January 2026

Execution, culture and technology: Inside the AA’s transformation

AA chief executive Jakob Pfaudler explains how confronting reality, strengthening leadership and tightening execution can revitalise even the most established brands

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Author

Graham Ruddick

Date

06 January 2026

From being fired to leading an $8bn tech company

Cohesity CEO Sanjay Poonen shares how failure, curiosity and resilience have shaped his approach to leadership and growth

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Author

Dougal Shaw

Date

23 December 2025

Why humans raise the bar, not AI

Artificial intelligence can reconfigure and connect existing knowledge, but it can’t create something new on its own - that’s for people

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Author

Ed Smith

Date

27 October 2025

How to work with AI and transform your business

The real value of artificial intelligence lies not in replacing people but in collaborating with humans’ unique creativity

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Author

Graham Ruddick, Dougal Shaw, and Josh Dornbrack

Date

06 October 2025

How to create a culture of innovation

If innovation feels risky, you’re doing it right. Here’s how to turn that risk into reward

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Author

Josh Dornbrack

Date

18 September 2025

'AI isn’t an add-on, it’s a new way of working’ says OpenAI exec

OpenAI’s solution engineering lead explains how to make AI work for your business – and what it is doing to improve privacy and security

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Author

Josh Dornbrack

Date

11 September 2025

Mediaplus UK CEO: Reframe your comms around AI

Communications specialist Tom Laranjo shares advice on how to integrate artificial technology into the workplace

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Author

Dougal Shaw

Date

11 August 2025

Yotel CEO: You don’t need to choose between tech and people

Hubert Viriot explains his approach to using technology in the hospitality industry

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Author

Dougal Shaw

Date

06 June 2025

Sir John Hegarty: See AI as a partner, not a tool

The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool

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Author

Dougal Shaw

Date

28 April 2025

How work from anywhere could work for your business

From global talent pools to AI-powered documentation, a work-from-anywhere model is a new way of thinking about productivity, innovation and teamwork

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Author

Josh Dornbrack

Date

14 April 2025