Expert![AI can tell you all you need to know about it, but without Dick Fosbury, it has no story to tell [Image: Bettmann/Getty Images]](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNkYPhfDwAChwGA60e6kgAAAABJRU5ErkJggg==)
Why humans raise the bar, not AI
Artificial intelligence can reconfigure and connect existing knowledge, but it can’t create something new on its own - that’s for people
Read ArticleAuthor
Ed Smith
Date
27 October 2025
Digital Transformation
Features
Meet the 12 Northern businesses leading the AI charge
A closer look at the Northern companies turning artificial intelligence into measurable business results
Read ArticleAuthor
Chris Maguire
Date
26 January 2026
Features
How to create a culture of innovation
If innovation feels risky, you’re doing it right. Here’s how to turn that risk into reward
Read ArticleAuthor
Josh Dornbrack
Date
13 October 2025
Features
How to work with AI and transform your business
The real value of artificial intelligence lies not in replacing people but in collaborating with humans’ unique creativity
Read ArticleAuthor
Graham Ruddick
Date
06 October 2025
Interviews
'AI isn’t an add-on, it’s a new way of working’ says OpenAI exec
OpenAI’s solution engineering lead explains how to make AI work for your business – and what it is doing to improve privacy and security
Read ArticleAuthor
Josh Dornbrack
Date
11 September 2025
Video
Yotel CEO: You don’t need to choose between tech and people
Hubert Viriot explains his approach to using technology in the hospitality industry
Watch HereAuthor
Dougal Shaw
Date
06 June 2025
Video
Sir John Hegarty: See AI as a partner, not a tool
The legendary ad exec believes leaders should collaborate with the technology, rather than use it as a tool
Watch HereAuthor
Dougal Shaw
Date
28 April 2025
Other
Monday.com: How to build a global software giant
Co-founder and co-CEO Eran Zinman speaks on this episode about how global software giant Monday.com has scaled so rapidly.
Read ArticleAuthor
Josh Dornbrack
Date
05 November 2024
Other
Author
Alice Cumming
Date
04 June 2020