Consumer Trends

The Gym Group CEO: Think about what Gen Z wants

Will Orr shares his insights into Gen Z’s changing attitude to health and fitness

Wendy Wu: Show passion and customers will reward you

The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers

Saint and Sofia CEO: Make shopping a social experience

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

Beauty Pie founder: From facials with Madonna to consumer hits at Boots

Serial entrepreneur Marcia Kilgore shares how to develop original consumer products, hire the right people and much more.

How market research transformed Little Moons

Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy

How to do market research well

Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid

A look inside vinyl’s resurgence

Vinyl sales have been rising fast and new technology, including on-demand manufacturing, suggest its growth still has some way to go