Consumer Trends

Beauty Pie founder: From facials with Madonna to consumer hits at Boots

Serial entrepreneur Marcia Kilgore shares how to develop original consumer products, hire the right people and much more.

How market research transformed Little Moons

Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy

How to become a customer-centric organisation

True and lasting customer focus is very hard to achieve. So how can businesses make it a reality?

How to do market research well

Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid

A look inside vinyl’s resurgence

Vinyl sales have been rising fast and new technology, including on-demand manufacturing, suggest its growth still has some way to go

Building B&M: Speed, strategy and success

We speak exclusively to long-time CEO Simon Arora about the strategy behind building B&M and how it nearly all ended after less than a year