Features
How to create a culture of innovation
If innovation feels risky, you’re doing it right. Here’s how to turn that risk into reward
Read ArticleAuthor
Josh Dornbrack
Date
13 October 2025
Consumer Trends
Interviews
How Hair Syrup went from a viral TikTok to a multi-million pound beauty brand
After creating her own hair oil blends as a student, Lucie Macloud grew Hair Syrup into a multi-million pound business that she’s now expanding into Europe and the US
Read ArticleAuthor
Josh Dornbrack
Date
04 December 2025
Features
HMV, Kodak, Nokia: How disruption undid these corporate icons
What went wrong at the market leaders who suddenly found themselves on the wrong side of history?
Read ArticleAuthor
Sarah Vizard
Date
15 September 2025
Other
Pitchify founder: Listen to what people actually want
Video games entrepreneur Gina Jackson explains a common trap developers can fall into when making games
Read ArticleAuthor
Dougal Shaw
Date
04 August 2025
Video
The Gym Group CEO: Think about what Gen Z wants
Will Orr shares his insights into Gen Z’s changing attitude to health and fitness
Watch HereAuthor
Dougal Shaw
Date
28 July 2025
Video
Wendy Wu: Show passion and customers will reward you
The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers
Watch HereAuthor
Dougal Shaw
Date
30 June 2025
Video
Saint and Sofia CEO: Make shopping a social experience
Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street
Watch HereAuthor
Dougal Shaw
Date
23 June 2025
Case Studies
How market research transformed Little Moons
Ross Farquhar, marketing director at Little Moons, explains how data-driven insights have become critical to the brand’s rapid growth and product development strategy
Read ArticleAuthor
Josh Dornbrack
Date
06 December 2024
Other
How to do market research well
Research should be the foundation of any growing business, but it is fraught with pitfalls that companies need to avoid
Read ArticleAuthor
Josh Dornbrack
Date
28 October 2024
Other
A look inside vinyl’s resurgence
Vinyl sales have been rising fast and new technology, including on-demand manufacturing, suggest its growth still has some way to go
Read ArticleAuthor
James Cook
Date
05 March 2024