Forget AI ROI: AWS's applied AI chief on what to measure instead
AWS's Colleen Aubrey says businesses are asking the wrong question about AI. So what would she ask instead?
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Dougal Shaw
Date
07 October 2026
Author and neuroscientist Anne-Laure Le Cunff on why the best leaders treat business decisions like a lab experiment
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Josh Dornbrack
Date
22 October 2026
AWS's Colleen Aubrey says businesses are asking the wrong question about AI. So what would she ask instead?
Read ArticleAuthor
Dougal Shaw
Date
07 October 2026
Trustpilot's CEO reveals why owning your mistakes in public builds more trust than never making any
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Josh Dornbrack
Date
01 October 2026
The Lean Startup author's new book argues that growth itself can corrupt founders' missions – and lays out the governance tricks to stop it happening to you.
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Dougal Shaw
Date
22 September 2026
From a pandemic-forced pivot to a Cleopatra-themed birthday party, Sharmadean Reid takes us through the journey of her fourth business
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Dougal Shaw
Date
15 September 2026
Futurologist Magnus Lindkvist argues agentic commerce will hit B2B harder than retail. We unpack the data, the risks and what it means for your business
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Dougal Shaw
Date
10 September 2026
Sharmadean Reid explains how a gap in the nail art market and one bold pitch built the foundations of WAH Nails
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Dougal Shaw
Date
09 September 2026
Seven CEOs in 11 years, a billion-pound restructuring and 73 closures. Paula MacKenzie on how she's turning PizzaExpress around
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Dougal Shaw
Date
01 September 2026
Sir Richard Harpin answers your question on talking openly about failure, deciding what to keep centralised when you expand abroad and more
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Josh Dornbrack
Date
01 September 2026
Zoom UK & Ireland head Louise Newbury-Smith on the strategy behind the company's reinvention and what leaders can learn from it
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Dougal Shaw
Date
27 August 2026
From rejection to £100m in revenue, Quooker UK's MD Stephen Johnson on the cash discipline and the help that got him there
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Josh Dornbrack
Date
25 August 2026
Emmie Faust on delegation gone wrong, bootstrapping over VC money and closing the funding gap for female founders
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Josh Dornbrack
Date
18 August 2026