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Brand & Marketing

Little Moons: The overnight success that took 10 years

Founder Vivien Wong reveals the difference between riding a wave of sudden demand and being swept away by it

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Author

Dougal Shaw

Date

16 June 2026

How Humble Crumble turned nostalgia into growth

Founder Kim Innes shares how customer feedback, viral moments and a simple love of crumble helped turn it into a profitable London success story

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Author

Dougal Shaw

Date

03 June 2026

BT Group CEO Allison Kirkby: Upgrading 'the world’s oldest telco'

Allison Kirkby is the CEO of one of the UK’s best-known brands, the BT Group, at a crucial moment. It’s under pressure to deliver on a “once in a generation” investment in broadband

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Author

Dougal Shaw

Date

28 April 2026

From Red Bull to Tenzing: How one founder built a natural energy drinks brand

A decade ago, Huib Van Bockel pitched his wife a risky plan at their kitchen table. Today, that idea has grown into Tenzing – a brand backed by Heineken and stocked by the UK’s biggest supermarkets.

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Author

Dougal Shaw

Date

10 February 2026

Caspar Lee on turning online fame into a £100m business

The YouTube pioneer on building influence, professionalising creator marketing and backing early-stage tech founders

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Author

Dougal Shaw

Date

03 February 2026

Inside FlightStory: the company scaling Steven Bartlett’s podcast empire

Behind one of the world’s biggest podcasts is a fast-growing company betting on long-form storytelling, technology and human creators

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Author

Dougal Shaw

Date

13 January 2026

The truth about personal branding and what leaders get wrong

In a world of scarce attention, the leader who shows up wins. Personal branding expert Amelia Sordell explains how to do it with purpose

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Author

Josh Dornbrack

Date

20 November 2025

Why your personal brand is your biggest asset

Personal branding expert Amelia Sordell explains how to make LinkedIn work for your business

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Author

Amelia Sordell

Date

20 October 2025

Pitchify founder: Listen to what people actually want

Video games entrepreneur Gina Jackson explains a common trap developers can fall into when making games

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Author

Dougal Shaw

Date

04 August 2025

Wendy Wu: Show passion and customers will reward you

The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers

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Author

Dougal Shaw

Date

30 June 2025

Saint and Sofia CEO: Make shopping a social experience

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

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Author

Dougal Shaw

Date

23 June 2025