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Brand And Marketing

Interviews
Amelia Sordell

The cost of staying quiet as a modern leader

In a world of scarce attention, the leader who shows up wins. Personal branding expert Amelia Sordell explains how to do it with purpose

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Author

Josh Dornbrack

Date

20 November 2025

Expert
Amelia Sordell

Why your personal brand is your biggest asset

Personal branding expert Amelia Sordell explains how to make LinkedIn work for your business

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Author

Amelia Sordell

Date

20 October 2025

Video

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

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Author

Dougal Shaw

Date

16 June 2025

Masterclasses

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

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Author

Sarah Vizard

Date

16 June 2025

Interviews

Rude Health founder: In-person feedback 'is a gift'

Camilla Barnard, co-founder of Rude Health, which makes organic, dairy alternative drinks and breakfast cereals, shares her personal business advice

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Author

Dougal Shaw

Date

01 July 2024