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Brand & Marketing

Caspar Lee on turning online fame into a £100m business

The YouTube pioneer on building influence, professionalising creator marketing and backing early-stage tech founders

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Author

Dougal Shaw

Date

03 February 2026

Inside FlightStory: the company scaling Steven Bartlett’s podcast empire

Behind one of the world’s biggest podcasts is a fast-growing company betting on long-form storytelling, technology and human creators

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Author

Dougal Shaw

Date

13 January 2026

The truth about personal branding and what leaders get wrong

In a world of scarce attention, the leader who shows up wins. Personal branding expert Amelia Sordell explains how to do it with purpose

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Author

Josh Dornbrack

Date

20 November 2025

Why your personal brand is your biggest asset

Personal branding expert Amelia Sordell explains how to make LinkedIn work for your business

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Author

Amelia Sordell

Date

20 October 2025

Pitchify founder: Listen to what people actually want

Video games entrepreneur Gina Jackson explains a common trap developers can fall into when making games

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Author

Dougal Shaw

Date

04 August 2025

Wendy Wu: Show passion and customers will reward you

The travel tour entrepreneur’s business is thriving after the pandemic because she listened to customers

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Author

Dougal Shaw

Date

30 June 2025

Saint and Sofia CEO: Make shopping a social experience

Fashion entrepreneur Dessi Bell explains why customers are looking for something different when they shop on the high street

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Author

Dougal Shaw

Date

23 June 2025

Gtech: The window-fitter who became a UK success story

Gtech founder Nick Grey's story is one of grit, design obsession and the strategic choices behind sustainable success

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Author

Dougal Shaw

Date

17 June 2025

Gtech founder: Find synergy in your sponsorships

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

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Author

Dougal Shaw

Date

16 June 2025

How new Coke fizzled out

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

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Author

Sarah Vizard

Date

16 June 2025

Pip & Nut: Passion project to supermarket hit

Pip Murray talks about how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and more

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Author

Dougal Shaw

Date

03 April 2025