PerfectTed matcha drink launches in Tesco

PerfectTed is led by entrepreneurs, housemates and best friends, Marisa Poster and brothers Teddie and Levi Levenfiche. Together they have created Europe’s first matcha green tea-powered canned energy drink, which is launching to Tesco on the 27th of February in single cans (included in the Meal Deal) and on the 13th of March in new four-can multipacks.

Marisa, Teddie & Levi met at an Ivy League college, the University of Pennsylvania, and all worked in finance upon graduating; demanding jobs and long hours meant they became reliant on coffee and energy drinks. But after the highs, came the jitters, anxiety and crashing lows, particularly for Marisa who manages ADHD and anxiety. They needed more from their pick-me-ups, so they turned to the superfood matcha, a powdered green tea offering longer-lasting, anxiety-reducing energy. They were obsessed. Wanting people to feel as great as they did, Teddie, Levi and Marisa created the most convenient way to consume matcha.

Ever-excellent Teddie was Head Boy at school in London, a college athlete at UPenn, on track to go into pro football when he forwent a spot at Harvard Law to pursue his start-up dream, and so, his nickname, “Perfect Ted”, was the natural moniker for the friends’ new business.

PerfectTed was created with a mission to transform the energy industry with delicious drinks, using simple, 100% natural ingredients with no additives, preservatives, or added sugar, just all-natural energy. Powered by organic, ceremonial grade matcha, an antioxidant-rich, Japanese matcha green tea, PerfectTed contains 80mg caffeine (equivalent to a Red Bull or a small cup of coffee) and is a more enduring and stable energy source.

Caffeine from green tea lasts 4-6 hours, versus 1-2 hours from coffee or other energy drinks; the l-theanine in matcha regulates the absorption of caffeine into the body, helping to avoid the jitters and post-caffeine crash, it also stimulates the production of serotonin, dopamine and alpha brain waves, which help you feel less anxious and more relaxed; matcha is rich in antioxidants, and has one of the highest concentrations of any plant-based food (50x that of spinach); the combination of l-theanine and caffeine is scientifically proven to improve focus.

Marisa Poster adds, “We’re thrilled to partner with the UK’s leading grocer to grow the natural energy category and make healthier matcha green tea energy more accessible to consumers nationwide”.