Pip & Nut: Passion project to supermarket hit
Pip Murray talks about how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and more
Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil.
Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.
The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.
More like this
Omaze CEO: Storytelling in business and conquering your fears
Matt Pohlson is the co-founder and CEO of sweepstake specialists Omaze, a rare example of a business idea born in the US that found success when it moved to the UK
Listen HereAuthor
Dougal Shaw
Date
21 April 2026
Mitie: The CEO who flipped the org chart on its head
The leader of one of the largest employers in the UK shares his thoughts on leading large, public-facing teams
Listen HereAuthor
Dougal Shaw
Date
14 April 2026
Belron and Autoglass: How Gary Lubner built a glass empire
How focusing on customers, insurers and employees built one of the world’s leading automotive service brands
Listen HereAuthor
Dougal Shaw
Date
24 March 2026
Rentokil: The ‘unglamorous’ business that became a global powerhouse
As he steps down after more than a decade as CEO, Andy Ransom explains how he turned a century-old British company into a global leader in pest control
Listen HereAuthor
Dougal Shaw
Date
17 March 2026
The 10 year journey behind The Beauty Tech Group’s IPO
Founder Laurence Newman explains how more than a decade of patient growth turned a Manchester start-up into a newly listed global beauty technology company
Listen HereAuthor
Dougal Shaw
Date
16 March 2026