Is AI plastering over real-world business problems?
Plus, how Adidas's CEO revived the sports brand, the London Stock Exchange gets a listing snub and Brussels accuses Apple of breaking big tech monopoly rules
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AI washing appears to be on the rise. A growing number of firms are claiming to have artificial intelligence at the core of their offering. They will overstate their capabilities and use vague jargon despite the fact that their algorithms aren’t capable of learning. There’s no doubt that AI is improving the workplace and changing many business's offerings, but a new ad from Microsoft is raising alarm bells for some experts, who warn of a growing trend.
The ad depicts a person asking a very simple question: can I be in three meetings at once? The answer seems to be that if you send AI, yes you can. But is this indicative of AI being used to solve a problem that shouldn’t be there in the first place? Yes, this is a useful feature for summarising meetings, but a problem is being plastered over here. Why aren’t meetings more efficient?
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