Grind's CEO on how he built a coffee empire
David Abrahamovitch built Grind from one cafe in Shoreditch to a multimillion-pound business that is now expanding beyond London. This is the story of how he did it.
David Abrahamovitch founded the Grind coffee brand in 2011 in Shoreditch, east London. Its pink branding made the company stand out in our coffee-obsessed world and it has built a cult following. Grind now has more than 14 physical locations serving coffee and food, as well as a huge roastery where it prepares its coffee. It has also expanded into a direct-to-consumer offer (which sends its compostable coffee pods to homes) and is in supermarkets.
Dougal Shaw went to meet Abrahamovitch at Grind's headquarters in Shoreditch, a stone’s throw away from the original café where it all began, to find out how he built his coffee empire and its loyal customer base.
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