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Blue Light Card's growth story: From start-up to 6 million members

How a discount platform for frontline workers became a fast-scaling commercial success without abandoning its mission

Alidad Moghaddam knew his business was gaining real traction when he spotted a shop create a makeshift, handwritten sign for its window, saying it accepted Blue Light.

Blue Light Card is the UK's leading discount platform for frontline and emergency service workers. In our latest Business Leader podcast, Moghaddam explains to Sir Richard Harpin what he's learned on his journey as a first-time chief executive.

Blue Light Card has grown from a small start-up founded by a serving police officer into a platform supporting more than six million frontline workers, including NHS workers and armed forces personnel. For a small membership fee that lasts two years, they can unlock large discounts on a number of products and services, including restaurants, holidays and retail outlets.

Alidad Moghaddam
Alidad Moghaddam

The businesses that take part are happy to support frontline workers, who many feel are underappreciated in society. Although it has a social purpose, Blue Light Card is also a successful commercial business, which is scaling.

In this episode you will learn:

  • The lessons Moghaddam learned at Trainline, taking it to IPO
  • How to take a successful UK business and expand it globally
  • The difference between a coach and a mentor, and why you need both

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