The story behind Gousto recipe boxes
Founder Timo Boldt explains how AI tech is embedded in Gousto and how coaching and mentorship have transformed him as a leader
Timo Boldt is the founder and CEO of Gousto, the company that sends out recipes in a box for people to cook at home. The business started in 2012 and now has annual revenues of more than £300m. In this episode of the Business Leader podcast, Boldt offers Dougal Shaw a tour of the company’s kitchens in west London where chefs experiment with new recipes.
Boldt explains how AI tech has been deeply embedded within Gousto since the outset. He also explains how coaching and mentorship have transformed him as a leader. He is a certified coach, which has helped him spot his own biases and “flex his style”, he admits. And to this day he still sends out up to 100 cold emails and letters a year asking people to mentor him.
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