Octopus Energy

Greg Jackson is a British entrepreneur and the founder and CEO of Octopus Energy, a pioneering renewable energy company reshaping how consumers engage with power. With a background in technology and entrepreneurship, Jackson launched Octopus Energy in 2016 with the vision of making green energy affordable, transparent and accessible through the intelligent use of data and digital platforms. Before entering the energy sector, Jackson founded several successful technology businesses and served as an investor and mentor to start-ups.

This experience informed his belief that the energy industry — long dominated by legacy utilities — was ripe for disruption through innovation and customer focus. Under his leadership, Octopus Energy has grown from a start-up into a global cleantech group valued in the billions, serving millions of customers across the UK, Europe, the US, Japan and beyond. Its proprietary Kraken technology platform powers not only Octopus’s own operations but also those of other major utilities worldwide, enabling smarter grids and greater efficiency.

Jackson’s approach blends entrepreneurial agility with environmental purpose. He has positioned Octopus as a driving force in the transition to renewable energy, investing in wind and solar generation while championing fairness and transparency in pricing. Today, Jackson stands as one of the most influential figures in the global energy transition, leading a company that proves sustainability and profitability can go hand in hand — and that technology can be the key to decarbonising the world’s power systems.