How to sustain success and relevance by the owner of Andrex and Kleenex
The company behind Andrex, Kleenex and Huggies is challenging the philosophy that 110 per cent effort gets the best results
Kimberly-Clark was founded in 1872 in Wisconsin in North America. It initially operated paper mills and today owns Andrex, Kleenex, Huggies nappies and other well-known consumer brands. More than 150 years after it was founded, the company is still thriving and relevant to consumers.
Kimberly-Clark was one of the companies that featured in Jim Collins' definitive business book Good to Great, which looked at why an exclusive collection of companies have been able to deliver extraordinary results over not just the short-term but a sustained period of time. We take a look into the culture of Kimberly-Clark and how it has sustained success. We speak to Dan Howell, the managing director of Kimberly-Clark in the UK and Ireland.
The episode covers:
- Why health is foundational to success and high performance
- How to adapt to changing consumer tastes
- The latest thinking on marketing for Andrex and Kleenex
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